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These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. The company's Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk* New Category tobacco and nicotine products and traditional non-combustible tobacco products. BAT employs over 53,000 people and operates in over 180 countries, with 11 million points of sale and 45 factories in 43 markets. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*. The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. Today's voyage down the Thames was carbon neutral.īAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers. Vuse's carbon neutrality is part of BAT's overall carbon reduction ambitions and has been independently validated by Vertis based on product Life Cycle Assessment data provided by an independent third party. These include inclusion in the Dow Jones Sustainability Indices for 19 consecutive years (the only tobacco company to be listed in the prestigious World Index in 2020), a MSCI rating of BBB and CDP A List status for climate change.
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It has been reducing its carbon footprint by: Cutting single use plastics from packaging - Cut the Wrap has saved 100 tonnes of plastic, or the equivalent of four million plastic bottles in 2020īAT has reduced its carbon usage by 30% in the last year.A global device and pod collection scheme - through BAT's Drop the Pod campaign, approximately 200k pods were collected since the start of the pilot in 2020.Vuse's carbon neutrality status, and ambition to increase sea freight, is part of a bigger ambition to become an environmentally sustainable vape brand with initiatives including: In March 2021, BAT announced a further ambition to be carbon neutral across its value chain by 2050, representing around 90% of its total carbon footprint. In 2020 alone, BAT achieved a 30.9% reduction in emissions from its operations, contributing to a 37.4% reduction against a 2017 baseline. The achievement builds on BAT's strong ESG foundations which are deeply embedded in its business, its people and its culture. Vuse's carbon neutrality was certified by BAT's sustainability partner, Vertis, in May 2021 as a world-first global vape brand achievement and a significant contribution to BAT's ambitious climate targets, including carbon neutrality across its own operations by 2030. This commitment will play a part in our vision of A Better Tomorrow becoming a reality." I am delighted that, in Vuse, we are demonstrating the kind of purposeful behaviour expected from leading brands of the world. "Vuse is a leading global brand with ever-increasing scale, which allows us to drive global supply chain efficiencies and effectiveness. Kingsley Wheaton, Chief Marketing Officer at BAT, said: "I am proud of the way that Vuse is playing its part in delivering A Better Tomorrow by reducing its impact on the environment. For instance, in utilising substantial sea freight as part of its global supply chain, the aim is to move the majority of Vuse's global shipments by sea freight by the end of next year.
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The event underscores Vuse's commitment to carbon neutrality and its various supporting initiatives.